Guidelines of Finding the Best Startup in Latin America
Start by befriending marketing agencies which will help in advertising your brand to more potential customers. In the Latin America, most entrepreneurs hire a marketing agency to do their marketing and sales, with a price. Hiring marketing agencies to sell and sell your products may be too expensive to you due to the low profits coming from a startup. You can, therefore, market your brand using online platforms. For example, Google was launched in Latin America, and it threw a lot of advertising agencies below the bus. This platform can deliver adverts to customers directly, and it can show a lot of statistics which you can use to tailor your adverts. Such media can be employed instead, and will require a lesser amount of capital.
You should study the mechanisms that your competitors are employing in their marketing and service delivery. Usually, agencies will require payment from you for selling your products. If there are similar products trading in the market, then you have no option but to treat your agents better than your competitors do. This can be through offering them better commissions in addition to their performance. Latin America was ranked among the top regions in the world where use of mobile phones and internet is highest, according to a research. This indicates that online and other digital means can be reliably used by entrepreneurs to grow their startup businesses. The same research indicated that Latin Americans are more tied to their family networks and have less ties to non-family networks. As you will be shifting your marketing and branding to the digital world, it is crucial for you not to forget the offline mechanisms. These strategies, include speaking well to customers, sparking small-talks with them, or even compliment local foods or beverages.
Lastly, it is good for you to understand each countries’ tax rates and deductible tax strategies that apply to imported goods. This will help you in making proper adjustments for the customers to acquire your products cheaply. You should avoid seeing Latin America as an entity with homogeneous traits. The similarity of language spoken by the Latin Americans doesn’t mean that the people have the same cultures and market needs. Therefore, it is good for you to hire locales who have a better understanding of the local market trends, and cultural practices. The region has diverse cultural and social practices which make it hard for entrepreneurs to run businesses there. However, you just need to come up with the right strategy, focus, and objectives that will help your brand to be accepted by as many people as possible. Craig Dempsey is among the people who defied the odds and entered into the Latin American markets, and now has the leading startup in the region.