Can Technology Fix the Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there anything that can be done? Truly this is not something to just like its chances on hope since your business can seriously suffer. Gladly, there’s a way that this can be changed altogether, through technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communication and Collaboration Efficiency.
In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In such scenarios, where neither of the team speaks to each other, your business will be ruined hence the need to have a structured channel for communication like Celigo – the smart cloud integration platform as a service is an app for everything, which has a channel like the one in Slack.
However, communication and team work is important as both department depend on each other to increase sales. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. If the teams collaborate in coming up with good content then it is much easier for the sales team to close more deals.
Come together with an SLA.
It is crucial that both teams know their position. Therefore, the service level agreement is the best place to start – the document needs to be reviewed, defined and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
Nevertheless, you have to evaluate your SLA agreement over time. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
Looking at the buyer journey.
Once you’re done working on the SLA, you should get some spare time to define the buyer journey which is the journey taken from the time the product is purchased to the time it arrives at the customer’s house – this can done through the Celigo platform.
This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.
That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.